second RWA subsidiary, AFS. We are looking for innovative and sustainable products in the areas of home & garden, energy and building materials that will complement the future Lagerhaus product range. The winners will be listed as “Grün gedacht” products in the Lagerhaus stores and will thus be able to rapidly gain a foothold in the market.
The aim of the “Green Lagerhaus Challenge” is to appeal to all creative thinkers who have developed solutions to a range of different challenges. They are invited to submit their market-ready product ideas to our website by 11th April 2021. The spectrum ranges from garden and pet care products to smart living, construction and energy solutions. Farmers are also invited to present themselves and the individual innovations that they have developed.
“For some time now, we have been observing a trend in which increasing numbers of young, dynamic products that are full of interesting potential are entering the retail market. The aim of our ‘Green Lagerhaus Challenge’ is to identify this creative potential so that we can make it accessible to Lagerhaus customers,” says Claudia Mittermayr.
During the course of the “Green Lagerhaus Challenge”, the winners will be selected from amongst the registered products. In the first step, a jury of AIL and AFS employees selects the best product ideas from all those submitted and these are subject to a practical test in the second round. The inventors and developers of the product innovations that pass this test will then face a jury of experts in a live video presentation at the “Remote Pitch Event” on 29th June 2021. The winners of the “Green Lagerhaus Challenge” will finally be announced on 30th June 2021 and will subsequently find their way into the Lagerhaus home & garden centres and building materials outlets as well as the Lagerhaus online store. There, they will be prominently presented, advertised and sold as “Grün gedacht” products and, hence, lend a fresh, new touch to the product range.
All information about the “Green Lagerhaus Challenge” and the registration link can be found here. Registration is open until 11th April. We are looking forward to your new, innovative and sustainable products.