In September, an inspiring event took place at the Agro Innovation Lab, bringing together the minds of RWA Raiffeisen Ware Austria AG – the Future Breakfast. The central theme of this eventful day was ‘Unleashing Possibilities: Innovation, AI, and Future Business Models.’ These keywords are not just words for us but pillars that form the foundation for the future of our industry. Understanding and applying artificial intelligence (AI) is crucial to furthering the agricultural industry and enabling innovative new business models.