As the innovation platform of RWA Raiffeisen Ware Austria AG, the Agro Innovation Lab is a service provider to all business units and shareholdings in the field of innovation. A new project with Garant Pöchlarn will start in 2022.
“Garant Qualitätsfutter” from Pöchlarn stands for customised and high-quality feed that is “Made in Austria”. The company – Austria’s largest manufacturer of compound feed – and its products have been making a decisive contribution to value creation in agriculture and to food quality excellence in Austria for more than 60 years. Garant’s employees provide farmers with a wealth of expert knowledge as they help them put together the optimal feed solution. The focus of this process is individualisation.
As the market leader, innovation also has a high priority in the company. In addition to using state-of-the-art production technology, Garant also plays a leading role in product and service innovation. To this end, the Agro Innovation Lab and Garant held initial discussions in autumn in order to explore the potential for cooperation.
It became clear that Garant and the AIL are an ideal fit due to their innovative areas of activity and focus on the future. Three sub-projects emerged from the discussions and these will be developed further in the course of the coming year. The principal areas addressed by these projects are digitalisation, automation and sustainability in the animal feed industry.
Here’s to a successful cooperation!
Photo: (c) Garant